WASHINGTON — The ad is the work of two of the most fearsome players in Republican politics: Larry McCarthy, the producer behind the infamous Willie Horton commercial in 1988, and Crossroads GPS, the political battle squad founded by Karl Rove. When it makes its debut Wednesday in 10 swing states as the centerpiece of a $25 million campaign, it is expected to become one of the most heavily broadcast political commercials of this phase of the general election. [ABSTRACT FROM AUTHOR]
Read MoreJune 6, 2012 Tags: POLITICAL campaigns, TELEVISION commercials
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The author offers the history of television advertising presented during the broadcast of the Super Bowl football game. Twelve commercials are cited as having been either especially influential in the production of future Super Bowl advertisements, for use of humor, or for advertising effectiveness. Advertisements cited include a 1984 commercial for Apple Inc, a 1977 commercial for Xerox and the Bud Bowl beer advertising for Anheuser-Busch begun in 1989.
Read MoreJanuary 9, 2012 Tags: ADVERTISING effectiveness, HISTORY, SUPER Bowl (Football game) advertisements, TELEVISION advertising, TELEVISION commercials, WIT & humor in advertising
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A caption is presented to photographs taken from a television commercial for Internet industry firm Google Inc. created by the advertising agency Bartle Bogle Hegarty (BBH).
Read MoreJanuary 2, 2012 Tags: TELEVISION commercials
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